AI is changing everything. Most advice about it isn’t good enough.
Informd is where senior leaders come for rigorous, independent analysis on AI, technology, and the strategic decisions that matter. Founded by Govind Sharma — 30 years of technology and product leadership across global organisations — and powered by senior practitioners who have led through change, not just written about it.
What you will find here
Informd covers the topics that matter most to senior leaders navigating a technology-driven world — with the depth and independence that generic content rarely delivers.
Four areas of focus
Every piece of analysis published on Informd sits within one of these four domains — chosen because they represent the most consequential challenges facing technology and business leaders today.
01
AI strategy & leadership
What AI adoption actually looks like inside large organisations — the decisions, the pitfalls, the governance questions, and the leadership challenges that don’t make it into vendor presentations.
02
Digital transformation
The organisational, cultural, and operational dimensions of technology-driven change — grounded in decades of experience leading transformations in complex, global businesses.
03
Product & technology management
How senior leaders build, manage, and scale technology and product functions — from team structure and vendor strategy to delivery discipline and board-level reporting.
04
Strategy & organisational change
The intersection of business strategy and technology leadership — including change management, people and culture, P&L accountability, and the decisions that define an organisation’s direction.
Free guide: AI readiness checklist for senior leaders
30 questions to assess whether your organisation is genuinely ready to adopt AI — covering strategy, data, technology, people, governance, and execution. Written from 30 years of leading enterprise technology programmes, not from the sidelines.
No fluff. No vendor agenda. Just the questions every senior leader should be asking.
Written by leaders. For leaders.
Informd is founded by Govind Sharma — a technology and product leader with over 30 years of experience across publishing, financial services, events, and the public sector. The analysis here draws on real experience leading enterprise transformations, managing international teams, and sitting at the board table when the big decisions get made.
Where relevant, Informd brings in other senior practitioners — people with comparable depth in their fields — to contribute perspectives that go beyond the surface.